The Client selected SAK along with Pivotal to provide a complete design package from inception to completion for the plot size of 12,000 m2 project.

The Exhibition & Conference Centre is to cater for large to small exhibitions, conferences and weddings. Its location close to the King Abdul Aziz International Airport and the Al Madinah Road gives the facility excellent roadside profile, which will help in attracting international events. The design allows for a variety of flexible spaces to suit any event and provides a safe and comfortable environment for people to conduct all their business under one roof.

The Exhibition & Conference Centre is a two-storey building with a large multi storey car park to the west, with separate male and female entrances and drop off areas to the North and South. The ground floor consists of a central atrium with central ticket desk, administration offices and 8 Halls which can be connected or further sub divided into smaller function halls if required. The first floor consists of a central atrium with a number of smaller seminar rooms, business suites, W/C, preparation kitchen and storage area.

The design seeks to create an iconic building, which will attract a variety of local, national and international events by demonstrating a facility that is not only flexible but is socially and environmentally responsible.