The development is situated north of the city of Jeddah and the main King Abdul Aziz International Airport. The Shopping Mall is to cater for the surrounding community and is designed to host a variety of retail, food and leisure activities, while providing a safe, comfortable environment for families and the general public.

The Shopping Mall is a two-storey building on an area of 25,000 m2 with a large multi-storey car park to the West and surface car parking to the North. The ground floor consists of central mall, 1 Anchor unit with smaller retail units in the middle. The first floor consists of a central mall with 1 Anchor unit, children’s entertainment area, food court and smaller retail units in the centre. The design seeks to create a sense of place, which encourages people to spend time and relax with their friends and families in a safe and comfortable environment, while encouraging shoppers to move from one shop to another.  SAK along with Pivotal designed this project.

The overall architectural appearance of the building is that of a Mediterranean themed shopping mall with a variety of high quality, durable external and internal finishes which have been incorporated, so as to attract passing footfall from the surrounding community into the shopping mall.